On July 13th, the negotiation between the Screen Actors Guild- American Federation of Television and Radio Artists (SAG-AFTRA) and the Alliance of Motion Picture and Television Producers (AMPTP) fell through. This conflict caused about 160,000 actors to join the strike led by the Writers Guild of America (WGA) on the 14th, creating the biggest joint strike in Hollywood since the 1960s. This strike occurred surrounding two major issues that the parties conflicted over. First, SAG-AFTRA demanded that streaming platforms distribute revenue fairly and enhance work environments for actors. AMPTP responded to this demand through a statement saying, “The deal that SAG- AFTRA walked away from on July 12th is worth more than $1 billion in wage increases, pension and health contributions, and residual increases. For SAG-AFTRA to assert that we have not been responsive is disingenuous at best,” and criticized the actors for continuing the strike even after their requests had been met. Also, SAG-AFTRA urged an assurance not to replace actors with digital faces and voices generated with Artificial Intelligence (AI). Specifically, they strongly opposed AMPTP’s suggestion to enable scanning actors’ faces and using them as digital copies. As a response, AMPTP clarified that the proposal intends to require the producers to use a scanned face only within the hired project and earn the actor’s agreement to use it otherwise, and therefore is not an exploitation for actors. As the perspectives of both organizations had run along parallel lines, the strike caused drastic financial loss to the industry.