|A Huge Hit of the Squid Game (kompasiana.com)|
On September 24th, the Korean Netflix drama Squid Game ranked top on the “Today’s Top 10 Global Drama” ranking on Netflix. It is the first record for an Asian drama, and Squid Game also topped the ranking of 14 countries around the world within a week after it was first released on September 17th. Squid Game is a drama about what happens to a group of people, who are on their last legs due to financial difficulties, in several survival games including “Squid Game”. The uniqueness of this game is that all games are childhood games that Koreans used to play when they were young, such as the “Sugar Honeycomb Challenge” and “Red Light, Green Light”. However, unlike the relatively peaceful childhood games, Squid Game was rated TV-MA because the games played are violent and deadly in the drama. The directing expressed in the drama was fresh to foreign media, and even Forbes praised it as the best TV program it has seen this year. Siren Pictures, the production company of the Squid Game, is expected to have made huge profits following the success, but actually, this will not be true. Since Netflix monopolized the copyright by investing in the production costs, the drama producers only receive additional 10~20% profit of production costs. Bae Dae-sik, Secretary-General of the Korea Drama Production Association, argued “It is true that the current system provides a stable production environment and profits, but it cannot generate additional revenue through content,” and suggested the need for a new revenue allocation structure.
<저작권자 © THE SUNGKYUN TIMES, 무단 전재 및 재배포 금지>