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Good Customer Campaign Launched to Help Businesses
Hwasun-gun Flower Buying Movement (asiae.co.kr)

A local food research institute in Gyeonggi Province has launched a so-called Good Customer Campaign to help local farmers hit by the COVID-19. A Good Customer Campaign that promotes consumption to help farmers, restaurants, and businesses hit hard by the COVID-19 has emerged. As farms that supply fruits or vegetables for school meals suffered from the closure of schools due to the COVID-19, the institute started selling products of the farms to people. The campaign is called the Campaign to Sell Eco-friendly Agricultural Packages and has been promoted and sold online. Produce is packed in boxes and sent to guests on behalf of schools. “I campaigned three times. During the first campaign period, we sold more than 6,000 boxes, and during the second campaign period, we sold more than 16,000 boxes. It plans to sell 32,000 boxes this time,” said Mr. Shin, head of the Meal Service Department. In February and March this year, demand for flowers, which had usually been high, plunged as graduation ceremonies and school events were canceled or postponed. In order to help struggling flower farmers, local flower shops have been promoting flower sales at much lower prices. In addition, the Hwasun-gun Agricultural Technology Center is carrying out a One-table One Flower Campaign, and Sasang-gu, Busan has also opened a direct market for flowers for district officials. Also, the government, including the Ministry of Small and Medium Enterprises and Startups, has started paying in advance to restaurants for future meals to support restaurants. Despite all the companies suffering, this Good Customer Campaign is doing its best to help farmers and small shops weather the crisis.

고수연  suyunkoh@skku.edu

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